Many Chinese tourists buy rice cookers in Akihabara, the famous “electronic town” where they often sell out. Companies that produce rice cookers’s stock have been on the rise, and product just can’t keep up with demand. The plants even continue production through the holidays.
Recently, rice bread cooker "GOPAN" has been developed by the famous electronic company, Sanyo. GOPAN is the first of its kind in the world, and has overwhelming popularity. Sanyo says it is unable to keep up with huge demand for its new cooker. The world’s first rice bread cooker GOPAN can deliver delicious fresh baked bread made from rice!
GOPAN offers a healthy and a happy rice lifestyle for the eater. GOPAN's good point is that you can easily bake rice bread from "rice grain" at home. Making bread from rice flour is not new, but few shops sell the expensive rice flour. Furthermore, the number of children developing allergies to flour are increacing, giving the GOPAN an additional benefit: "Rice Bread" without flour.
One of the reasons for developing this machine is to contend with the increasing the food self-sufficiency rate. Japanese self-sufficiency rate is about 40%. Most of flour is imported. We used to eat rice at every meal, but recently, the amount of consumerd rice has decreeced, especially among young people. They eat bread and noodles (pasta, Chinese noodles, and Japanese noodles such as SOBA and UDON etc.). Sanyo wishes to bring the rice back into young people’s diet. The GOPAN- putting rice back into the mouth of the young through bread.
Video of GOPAN